U.S. search engine rankings for 2012

By Simon Dye - Last updated: Friday, January 18, 2013 - Save & Share - Leave a Comment

The US search engine rankings have been released for 2012- with somewhat predictable results.U.S. search engine rankings for 2012Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points).

The Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent (up 0.1 percentage points).

December 2012 vs. November 2012
Nov-12      Dec-12         Point Change
Total Explicit Core Search       100.0%     100.0%               N/A
Google Sites                                   67.0%          66.7%             – 0.3
Microsoft Sites                                16.2%          16.3%                0.1
Yahoo! Sites                                   12.1%          12.2%                0.1
Ask Network                                   3.0%            3.0%                  0.0
AOL, Inc.                                         1.7%            1.8%                  0.1

More than 17.6 billion explicit core searches were conducted in December (up 4 percent), with Google Sites ranking first with 11.8 billion (up 4 percent).

Microsoft Sites ranked second with 2.9 billion searches (up 5 percent), followed by Yahoo! Sites with 2.2 billion (up 5 percent), Ask Network with 534 million (up 5 percent) and AOL, Inc. with 310 million (up 4 percent).

Explicit Core Search Query Report for December 2012 vs. November 2012

Nov-12     Dec-12     Percent Change
Total Explicit Core Search               16,957      17,628                   4%
Google Sites                                   11,359      11,763                   4%
Microsoft Sites                                  2,741       2,867                    5%
Yahoo! Sites                                     2,054       2,154                    5%
Ask Network                                        506          534                    5%
AOL, Inc.                                              297          310                    4%

In December, 69.1 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing (up 0.2 percentage points).

The research was carried out by comScore and was published at: comScore_Releases_December_2012_U.S._Search_Engine_Rankings

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