Mobile internet usage growth also rockets in the USA

By Simon Dye - Last updated: Monday, March 11, 2013 - Save & Share - Leave a Comment

Further to the Dyenamic Solutions post last week: Huge rise in UK internet usage reported which reported on the growing usage of mobiles to browse the internet- more research from the USA has reinforeced the need to have a mobile website strategy.Mobile internet usage growth also rockets in the USAAccording to the US online reserach company comScore- 2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry.

Smartphones and tablets are ushering in a new era of multi platform media-  with consumers becoming increasingly agnostic about how, when and where they engage with content.

This report examined how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.

The key insights from their 2013 Mobile Future in Focus report include:

Their end conclusion- “We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.”

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A copy of the report can be found at http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus

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