Asos sees big increase in online sales

By Dyenamic Solitions - Last updated: Monday, September 24, 2012 - Save & Share - Leave a Comment

The online fashion retailer Asos saw a big increase in demand from US customers- which helped sales to grow 31% in the three months to the end of August.Asos sees big increase in online salesOverall sales increased to £141 million in that period, up from £107.4 million with 65% of the sales increase came from the US.

The company said that sales outside the UK, European Union and the US jumped 53% to £47.4 million in the period.

Chief executive Nick Robertson said it would hit full year profit forecasts.

In the UK, Asos saw sales increase by 15% to £49.8 million in the three months to 31 August- maintaining strong performance at home.

Asos has grown while many of its rivals that operate physical stores have struggled amid economic uncertainty.

For the year to 31 August, Asos saw a 91% increase in sales to US customers, totalling £49.5 million, while sales outside the UK, the European Union and the US jumped by 94% to £165.2 million.

For the year to the end of August, its UK sales totalled £205.2 million – a 10% rise on the previous year.

In the same period, Asos said that it had five million active customers, defined as people who have shopped with Asos in the last 12 months – a 35% increase year-on-year.

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