7 Tips to Build a Successful B2B Influencer Strategy

7 Tips to Build a Successful B2B Influencer Strategy Lookout for a marketing strategy that checks off all your targets and can potentially produce a…

Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Free v PPC search engine click through ratio- latest research

New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…