Archive for 'Search Engine Marketing' Category

EU accuses Google of search abuse

By Dyenamic Solitions - Last updated: Tuesday, April 28, 2015

The European Union has filed a complaint against Google over its alleged anti competitive behaviour. The competition commissioner said she had issued a “statement of objections”, stating that the firm’s promotion of its own shopping links amounted to an abuse of its dominance in search. It follows a five year investigation into the company and […]

Google v Amazon- rivalry grows

By Dyenamic Solitions - Last updated: Friday, October 17, 2014

Google chairman Eric Schmidt has said the firm’s biggest rival in online search is Amazon. Mr Schmidt fought back at claims that Google enjoyed unrivalled dominance of the online search market. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” he said in a speech in […]

Google’s shares top $1000 as it reports earnings increase 36%

By Dyenamic Solitions - Last updated: Friday, October 18, 2013

Google’s share price has broken through the $1000 mark today- the day after it reported an increase in it’s third quarter earnings.The numbers released yesterday impressed investors who had been fretting about a downturn in Google’s ad prices that began two years ago. Those concerns evaporated, at least temporarily, with a third quarter performance that […]

Google’s tax avoidance damages it’s brand image

By Dyenamic Solitions - Last updated: Friday, June 28, 2013

Google’s brand image has been damaged by the criticism of it’s tax avoidance of taxes, a major survey of consumer attitudes has found.The search engine has plummetted over the last year in the Brand Desire research rankings of brands compiled from a survey of 12,000 consumers by Clear, M&C Saatchi’s branding agency. Google was named […]

Google tries to offer deal to end Brussels anti-trust probe

By Dyenamic Solitions - Last updated: Friday, April 19, 2013

Google has proposed a package of concessions as it seeks to end a long running investigation into its European search business.The suggested changes to its business were made following talks with European Commission competition regulators. Since November 2010, Brussels has been looking into Google’s search business following complaints from rivals about The anti-trust investigation was […]

British Library to store every UK website

By Dyenamic Solitions - Last updated: Monday, April 8, 2013

The British Library and four other “legal deposit libraries’” will have the right to collect and store everything that is published online in the UK.It is estimated around a billion pages a year will be available for research. It follows 10 years of planning and will also offer visitors access to material currently behind paywalls. […]

Value of Google’s PPC Adwords is questioned by eBay

By Dyenamic Solitions - Last updated: Friday, March 22, 2013

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment by eBay has found that paying for advertising in the form of keywords on search engines has little effect on sales. Search engines like Google, Yahoo and Bing sell companies […]

Google’s privacy data policy under fire by EU

By Dyenamic Solitions - Last updated: Monday, February 25, 2013

EU data watchdogs plan to take action against Google by this summer over the web giant’s current privacy policy, French privacy regulator CNIL has said.Since March 2012, Google has been combining data from across its sites to potentially better target adverts – which regulators see as “high risk” to people’s privacy. Last October, the firm […]

U.S. search engine rankings for 2012

By Dyenamic Solitions - Last updated: Friday, January 18, 2013

The US search engine rankings have been released for 2012- with somewhat predictable results.Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points). The Ask Network accounted for […]

Google closes book scanning lawsuit

By Dyenamic Solitions - Last updated: Tuesday, October 9, 2012

Google has closed a seven year legal lawsuit with the Association of American Publishers (AAP).The legal battle started in 2005 after Google announced a plan to scan and digitise all books for a vast digital library. The AAP said that the project could involve massive copyright infringement because it could make available digital copies of […]