Free v PPC search engine click through ratio- latest research

New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…

Baidu profits jump as online advertising growth continues

China’s largest internet search engine Baidu, has reported a 70% jump in profits in the second quarter with continued growth in its online advertising revenue.The…

Microsoft in £4 billion online marketing writedown

Microsoft has written down the value of an online advertising firm it bought five years ago by £4 billion ($6.2 billion).Microsoft bought Aquantive for $6.3…