Google dominates search traffic

By Dyenamic Solitions - Last updated: Friday, January 16, 2015 - Save & Share - Leave a Comment

Google accounts for over 90% of global organic search traffic-according to new research.

Google dominates search traffic

The search engine world will continue to focus heavily on Google this year, based on recent research from Define Media Group.

The consulting firm tracked traffic to 94 sites across various industry verticals between January and November 2014 and found that Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide.

Which leaves Bing and Yahoo to account for just a combined 6% market share.

This dominance was confirmed in separate research by Merkle | RKG who found similar results when looking at the US only.

The search and digital marketing agency reported that in Q3 2014, Google increased its share of organic search visits in the US to 83%. This was at the expense of Bing, which saw its portion fall slightly to 8% whilst Yahoo held steady at around 7%.

Both studies show higher figures than recent analysis by comScore, which put Google’s share of monthly online searches in the US at 67.3%. Microsoft sites accounted for 19.4% and Yahoo sites for 10.0%. comScore looked at desktop searches only.

RKG reported that mobile was fueling overall organic search growth. Between Q3 2013 and Q3 2014, mobile organic search visits rose 45%, compared with just 3% for overall organic.

Google rules here, too, with an 85.6% share of US mobile organic search visits coming from the site, vs. 8.4% for Yahoo and 5.6% for Bing.

StatCounter found almost the exact same results, reporting that 85.6% of total mobile search referrals in the US in Q3 2014 (excluding tablets) came from Google, 9.7% from Yahoo and 4.3% from Bing.

The various researches were collated by emarketer

The conclusions are that if you are looking to increase your website’s traffic, sales and profits you must have a good ranking on Google. So if you make one New Year’s resolution it should be to focus on optimising your website to meet Google’s requirements.

If your need help with optimising my website then please contact us now either by clicking us or ring us 01242 521967:
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