Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Free v PPC search engine click through ratio- latest research

New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…