Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Google shares suspended after PPC sales plummet

Trading in Google’s shares were suspended yesterday after the company released bad sales and profits figures early by mistake.The search company’s stocks crashed by as…

Free v PPC search engine click through ratio- latest research

New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…

Apple’s billion dollar smartphone win over Samsung- is Microsoft the real winner?

As the ramifications from the US court judgement that Samsung has to pay Apple £665 million ($1.05 billion) in damages for infringing intellectual property settle,…

Judge oders companies to reveal payments to bloggers

Oracle and Google have been ordered to reveal the names of bloggers who they have paid  by a US judge during their Java intellectual property…