Google tries to offer deal to end Brussels anti-trust probe

Google has proposed a package of concessions as it seeks to end a long running investigation into its European search business.The suggested changes to its…

Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Free v PPC search engine click through ratio- latest research

New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…