Archives by Tag 'Yahoo'

Yahoo to buy Tumblr for £723 million

By Dyenamic Solitions - Last updated: Monday, May 20, 2013

Yahoo has agreed a deal to buy the blogging service Tumblr for £723 million ($1.1 billion). Yahoo’s chief executive Marissa Mayer said that as part of its promise “not to screw it up”, Tumblr would operate independently, with David Karp continuing as chief executive officer of Tumblr. The deal is the largest made by Ms […]

Value of Google’s PPC Adwords is questioned by eBay

By Dyenamic Solitions - Last updated: Friday, March 22, 2013

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment by eBay has found that paying for advertising in the form of keywords on search engines has little effect on sales. Search engines like Google, Yahoo and Bing sell companies […]

U.S. online video rankings in December 2012

By Dyenamic Solitions - Last updated: Monday, January 21, 2013

The U.S. online video rankings for 2012 showed that 182 million American internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, dominated as the top online video content property in December […]

U.S. search engine rankings for 2012

By Dyenamic Solitions - Last updated: Friday, January 18, 2013

The US search engine rankings have been released for 2012- with somewhat predictable results.Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points). The Ask Network accounted for […]