U.S. online video rankings in December 2012

By Dyenamic Solitions - Last updated: Monday, January 21, 2013 - Save & Share - Leave a Comment

The U.S. online video rankings for 2012 showed that 182 million American internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.U.S. online video rankings in 2012Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, dominated as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo! Sites with 47.5 million.

Nearly 38.7 billion video content views occurred during the month, with Google Sites generating the highest number at 13.2 billion, followed by AOL, Inc. with 692 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers- December 2012

Website     Total Unique Viewers (000)     Videos (000)*     Minutes per Viewer
Total Internet Audience      181,717                38,673,322                1,150.2
Google Sites                       152,971                13,181,969                  388.3
Facebook.com                     58,776                      419,959                     16.4
VEVO                                   51,640                     592,463                     39.3
NDN                                     49,942                     510,319                     69.5
Yahoo! Sites                        47,516                      383,514                    51.5
AOL, Inc.                             42,425                       692,467                    55.0
Viacom Digital                     42,334                       431,833                    39.4
Microsoft Sites                    40,604                       472,812                    39.4
Amazon Sites                      38,129                      138,968                    10.3
Grab Media, Inc.                  34,911                      203,512                    28.8
Source: comScore Video Metrix
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 YouTube Partner Channels by Unique Viewers

The December 2012 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.5 million viewers. Fullscreen climbed into the #2 position for the first time with 31.1 million viewers, followed by Maker Studios Inc. with 30 million, Warner Music with 26 million and Machinima with 26 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer). VEVO streamed the greatest number of videos (565 million), followed by Machinima (503 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers- December 2012

Channel                                       Total Unique Viewers (000)     Videos (000)     Minutes per Viewer
VEVO @ YouTube                                     50,485                                564,531                         37.9
Fullscreen @ YouTube                              31,079                               191,159                          19.1
Maker Studios Inc. @ YouTube                 30,013                               362,971                         43.6
Warner Music @ Youtube                         26,025                                141,622                         18.1
Machinima @ YouTube                             25,994                                502,656                          68.1
BroadbandTV @ YouTube                        13,370                                  79,937                          18.1
Collective Digital Studio @ YouTube          9,281                                  59,197                          20.2
ygent @ YouTube                                      8,640                                  25,991                            9.4
Alloy Digital @ YouTube                             8,582                                  57,643                          25.2
MOVIECLIPS @ YouTube                           8,471                                   29,729                           9.3
Source: comScore Video Metrix
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from December 2012 include:

Video killed the radio star was the song title, but video launches the blogger star will be the new adage. For more news- please come back at the beginning of February.

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