Archive for 'Pay Per Sale Marketing' Category

Ethics of blocking ads debated

By Dyenamic Solitions - Last updated: Wednesday, December 11, 2013

Is it ethical to block adverts online- or are the ads intrusive? According to one count, 84% of the top 100 websites in the world rely on advertising to generate revenue, utilising the now long-established trade-off: use our website for free, but you need to look at some ads while you do it. On traditional […]

Google’s shares top $1000 as it reports earnings increase 36%

By Dyenamic Solitions - Last updated: Friday, October 18, 2013

Google’s share price has broken through the $1000 mark today- the day after it reported an increase in it’s third quarter earnings.The numbers released yesterday impressed investors who had been fretting about a downturn in Google’s ad prices that began two years ago. Those concerns evaporated, at least temporarily, with a third quarter performance that […]

Google shares suspended after PPC sales plummet

By Dyenamic Solitions - Last updated: Friday, October 19, 2012

Trading in Google’s shares were suspended yesterday after the company released bad sales and profits figures early by mistake.The search company’s stocks crashed by as much as 11pc and wiped more than £13.7 billion ($22 billion) off the value of the company after they inadvertently published figures which revealed a 20pc fall in profits. The […]

Google reports sales and profits increases

By Dyenamic Solitions - Last updated: Friday, July 20, 2012

Google Inc has reported an increase in sales and profits for the three months to the end of June in its first results statement since taking over the mobile phone maker Motorola Mobility Holdings (MMH).Net income for the quarter was £1.77 billion, ($2.79 billion)  up 11% compared to £1.59 billion a year earlier. Google said […]

Multi screen approach required for online marketing

By Dyenamic Solitions - Last updated: Friday, July 13, 2012

The multi device revolution is here and online marketers must ensure they understand consumer behaviour if they are to achieve sales and profits.The days of internet access as the domain of a single device are long over. The desktop computer, once the universal gatekeeper of the world wide web, is now frequently bypassed by users […]

Microsoft in £4 billion online marketing writedown

By Dyenamic Solitions - Last updated: Friday, July 6, 2012

Microsoft has written down the value of an online advertising firm it bought five years ago by £4 billion ($6.2 billion).Microsoft bought Aquantive for $6.3 billion in cash in an attempt to catch pay per click rival Google in the race to increase revenues from search related advertising. The writedown virtually wipes out the entire […]

Companies need bold action to grow survey finds

By Dyenamic Solitions - Last updated: Tuesday, July 3, 2012

The latest survey from the British Chambers of Commerce (BCC) finds that while the UK economy remains weak- businesses are growing.Director general John Longworth called for the creation of a national business bank and more infrastructure spending. Bold action is necessary, he said, adding: “Growth cannot wait.” The survey found a further small rise in […]

Oracle and Google’s legal copyright trial begins over Java

By Dyenamic Solitions - Last updated: Monday, April 16, 2012

Oracle claims that Google has violated several of its Java patents and copyrights- with the copyright trial in San Francisco starting today.It is one of the biggest such tech lawsuits to date with Oracle is claiming about £625 million ($1billion) in compensation. But it is not just money that is at stake. If Oracle wins […]