Google Search document leak reveals inner workings of ranking algorithms

The leaked documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking. A trove of…

AI spending grew 293% last year

AI is going from experimental to operational Back office finance tools are big winners Businesses are watching their travel spend An overall strong start to…

Google’s next AI Challenge- make money for Sir Demis Hassabis

Google’s AI leader- Sir Demis Hassabis may have been more interested in awards, now he has a new challenge – to make money from AI…

The cautionary tale of Air France 447 – and blindly following Gen AI

The dangers of embracing automation without engaging an oversight were sadly displayed on June 1 2009 when Air France Flight 447 vanished on a routine…

Simon Dye our Director is Google’s Analytics Certified

Simon Dye our Director has been Certified after passing Google’s Analytics assessment. This showcases his ability to use Google Analytics 4 to gain valuable Insights…

Google Ads Search Professional Simon Dye is certified

Simon Dye our Director has passed Google’s Ads Search Professional Certification. This means that Simon Dye has demonstrated his ability to strategise, develop, manage and…