Ecommerce sales forecast for 2013 holiday season

14 % ecommerce sales forecast to grow to $48.1 Billion for the 2013 U.S. holiday season.
The first 24 days of November has seen strong desktop online spending with $18.9 billion in sales during the 2013 holiday season. The mobile ecommerce sales are expected to reach $7.1 billion, bringing the total digital ecommerce forecast spend to rise to $55.2 billion.

comScore reported the holiday season retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.

For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14-percent increase versus the corresponding days last year. Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

Black Friday- today and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.

The forecast of 14 percent growth for desktop based buying still represents a strong outlook versus last year that highlights the continued channel shift to online. We also expect m-commerce spending growth to contribute about 2 percentage points to that growth rate, meaning that total digital commerce will grow at a rate of nearly 16 percent.

Black Friday is the biggest shopping day of the year in the USA. However this year the 11th November ecommerce sales in China were close.

The day is traditionally when millions of US shoppers descend on stores across the country on the Friday after the Thanksgiving holiday, hoping to save on their Christmas shopping.

Black Friday became the biggest shopping day of the year in 2001 and although it’s often touted as the biggest shopping day of the year, the day didn’t earn the designation consistently until the 2000s.

That’s because, for many years, the rule wasn’t that Americans loved deals, it was that they loved procrastinating. So up until that point, it was the Saturday before Christmas that typically saw the most wallets being emptied.

Recently, Black Friday has become an international affair as online shopping has grown with retailers like Amazon having looked to Cyber Monday, first heard of in 2005, to promote deals for shoppers across the globe.

These sales figures come as no surprise to us. Is your website optimised and mobile compatable- if not you will be missing out on online traffic- and probably sales?

If your business needs some help with maximising it’s online sales potential, then please contact us now: