Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Mobile internet usage growth also rockets in the USA

Further to the Dyenamic Solutions post last week: Huge rise in UK internet usage reported which reported on the growing usage of mobiles to browse…

Huge rise in UK internet usage reported

The Office for National Statistics (ONS) in it’s lastest survey of internet useage in the UK reported that online growth is still expanding rapidly. The…

U.S. online winter spending grows 14pc to $42.3 billion

$42.3 billion was spent online during the entire November-December holiday shopping season, marking a 14 percent increase from 2011.The latter portion of the season saw…

Online shopping saved retaillers’ Christmas sales

Strong online shopping growth saved retail sales falling over Christmas- according to the British Retail Consortium (BRC).Sales in December were up only 1.5% compared with…

UK digital sales break £1 billion barrier

More than £1 billion was spent on downloaded films, music and games in the UK in 2012- the highest annual total.Sales increased by 11.4% from…

Ecommerce retailers brought forward online sales promotions

The battle for the UK consumers’ money has moved online with retailers bringing forward the start of Christmas sales after reports of lacklustre spending on…