Google has launched Bard an AI Assistant tool powered by generative AI.
“This AI assistant will act as a personalized helper across Google apps like Gmail and Docs.” Says Google: “It combines Bard’s generative and reasoning capabilities with Assistant’s personalized help. You can interact with it through text, voice, or images — and it can even help take actions for you.”
HOWEVER Google also says “Bard is an experiment- As you try Bard, please remember:
Bard will not always get it right. Bard may give inaccurate or offensive responses. When in doubt, use the Google button to double-check Bard’s responses.”
Which is a very good reminder about all AI: ALWAYS CHECK,CHECK and CHECK again as no AI is currently perfect.
There is an old IT adage: GIGO – Garbage In Garbage Out. The trick to AI is always the exact question you ask it.
As a further way of researching Bard I asked the simple question- ” how will Google Bard help my marketing?” It’s output:
Bard can help your marketing in a variety of ways, including:
Generating creative content: Bard can generate creative content for your marketing campaigns, such as blog posts, social media posts, email newsletters, and ad copy. This can save you time and help you create more engaging and effective content.
Personalizing customer experiences: Bard can help you personalize customer experiences by understanding your customers’ needs and interests, and then tailoring your marketing messages and experiences accordingly. This can help you build stronger relationships with your customers and increase conversions.
Automating tasks: Bard can automate a variety of marketing tasks, such as scheduling social media posts, sending email newsletters, and tracking campaign performance. This can free up your time so you can focus on more strategic initiatives.
Providing insights and recommendations: Bard can analyze your marketing data and provide insights and recommendations on how to improve your campaigns. This can help you identify areas where you’re underperforming and make changes to improve your results.
Here are some specific examples of how you can use Bard for your marketing:
Create a personalized email marketing campaign: Bard can help you create a personalized email marketing campaign by generating personalized email content for each customer segment. For example, you could use Bard to generate email content that recommends products or services based on each customer’s purchase history or browsing behavior.
Write engaging social media posts: Bard can help you write engaging social media posts by generating creative and informative content that is tailored to your target audience. For example, you could use Bard to generate social media posts that promote your new products, share industry news, or ask your followers questions to start a conversation.
Optimize your website for search: Bard can help you optimize your website for search by generating SEO-friendly content and meta descriptions. For example, you could use Bard to generate blog posts that target specific keywords or meta descriptions that accurately reflect the content of your web pages.
Track your marketing performance: Bard can help you track your marketing performance by analyzing your data and providing insights on how your campaigns are performing. For example, you could use Bard to track your website traffic, social media engagement, and email open rates.
Overall, Bard can be a valuable tool for marketers of all sizes. By automating tasks, generating creative content, and providing insights and recommendations, Bard can help you save time, improve your marketing results, and grow your business.