The cautionary tale of Air France 447 – and blindly following Gen AI

The dangers of embracing automation without engaging an oversight were sadly displayed on June 1 2009 when Air France Flight 447 vanished on a routine…

Google Ads Search Professional Simon Dye is certified

Simon Dye our Director has passed Google’s Ads Search Professional Certification. This means that Simon Dye has demonstrated his ability to strategise, develop, manage and…